Virgin Media Television eyeing fresh viewing record for team’s quarter-final Rugby World Cup defeat to New Zealand
RTÉ has missed out on a Rugby World Cup semi-final audience bonanza, while the total advertising revenue it earns from the event will also drop following Ireland’s defeat to New Zealand in the Stade de France on Saturday night.
This narrowly eclipsed the viewership of Ireland against Scotland in the final pool game, which pulled in 1.19 million for Virgin Media Television and 107,000 streams on the Virgin Media Player. This marked the biggest audience in the broadcaster’s history, beating the 1.16 million who watched a Rugby World Cup game against France when Virgin’s predecessor TV3 had the rights to the 2015 tournament.Kielys’ ‘temple of opulence’ Ballsbridge apartment put up for sale at €1.
The partnership between RTÉ and Virgin follows their alliance on the television rights to the Six Nations. Virgin’s average audience of just over 1 million for Ireland’s Six Nations game against England was the most-watched programme in the first half of the year, underlining the importance of rugby to both broadcasters.
Despite the loss of the Ireland semi-final, the Rugby World Cup will have helped shore up RTÉ's commercial revenues at a time when its public funding is under severe pressure following the recent collapse in licence fee sales and renewals.
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