From November the Renault and Dacia brands will be managed by the owners of Nissan in Ireland
The decision to opt for a local distributor reverses a 2007 move to take the Irish franchise off Glencullen Distributors, owned by well-known businessman Bill Cullen. Cullen had held the franchise from 1986, when he bought the insolvent Smith Group, the previous owner, for just £1 having agreed to take on about €18 million in debt.
No redundancies are expected from the deal and Renault said in a statement that the move aims to further strengthen its position locally thanks to an efficient business model supporting both commercial ambitions and customer satisfaction requirements. According to Renault, the deal with Cedar is part of its “Renaulution” plan, which seeks to reverse massive multibillion euro losses incurred across Europe during the pandemic.
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