Equalitees: Ireland’s first slow fashion ‘protest brand’ launches with apparel line

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Equalitees: Ireland’s first slow fashion ‘protest brand’ launches with apparel line
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Irish social enterprise We Make Good launches its homegrown apparel and T-shirt line Equalitees to “tackle pressing social issues”

We Make Good has launched Ireland’s first slow fashion ‘protest brand’ today, with a collection of T-shirts and accessories designed to tackle some of the country’s most pressing and divisive issues.

The artists worked alongside members of the We Make Good community to bring the printed T-shirts to life. Members include Dubliners who come from marginalised communities in the inner city, refugees, people with disabilities, or those with experience of prison on drug rehabilitation. The objective is to create employment and training opportunities, and it allows people to become skilled makers in the craft.

Its Equalitees campaign takes its cue from the success of We Make Good’s previous ‘Welcome Refugees’ T-shirt campaign in May. The campaign was launched to support the messaging around welcoming refugees to Ireland and providing safe places to accommodate them. The Equalitees brand launches today with a Kickstarter funding campaign, with donations going towards transforming its print workshop in Mountjoy Square into a full-time studio to support more fashion and apparel production. At present, We Make Good supports periodic workshops to create its current range.

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