Airline e-commerce platform Datalex and Aer Lingus have today announced a renewal of their partnership deal and investment in digital transformation.
Under the terms of the deal, Aer Lingus will have access to Datalex's entire new product suite, which the company said will accelerate the airline's digital retailing strategy and drive a connected customer experience.
This latest partnership renewal follows Datalex's recently announced similar long-term renewals this year with Air China, Air Transat, JetBlue, and Edelweiss. It said the renewal is a landmark agreement as it includes a future-proofed digital transformation programme that aligns with Aer Lingus's broader digital objectives.
Dave O'Donovan, Chief Digital and Information Officer & Head of Business Transformation at Aer Lingus, said that Datalex continues to be an essential cog in the Aer Lingus digital transformation machine.
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