The advertising watchdog has warned that marketing claims that battery-electric vehicles have “zero driving emissions” need to be linked to certain disclaimers, following a complaint about a Volkswagen ad for Ireland's most popular electric car
THE ADVERTISING WATCHDOG has warned that marketing claims that battery-electric vehicles have “zero driving emissions” need to be explained.
Responding to the complaint, Volkswagen told the ASAI that the term “emissions”, when used in the context of car advertising, was “widely accepted and understood by consumers to refer to emissions emanating directly from the source of power of the vehicle”. In petrol and diesel cars, that meant exhaust emissions of carbon dioxide and nitrogen oxide, which battery-powered vehicles did not emit.
Tyre wear and tear is a significant source of harmful particulate pollution in the environment. It contributes to microplastic pollution of rivers and seas, while the smallest particles become airborne and can be breathed in.
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