Kevin Bakhurst's 'digital-first' promise is a cliché. What about creativity-first, or people-first?
took up his role, he too had an announcement to make about the broadcaster’s direction. It would be “digital-first”. But digital-first is a given. It is a media cliche.
When it comes to RTÉ's future, where people watch or listen to RTÉ is not a strategy, it’s an existing context. The issue is what people are watching and listening to. What about creativity-first? What about ideas-first? What about people-first? It is, in fact, the next era of “digital-first” which has the American film and television industry shut down. While studio and streamer executives are gleaning plot-lines from Black Mirror to deliver their future vision of “content” , the actual skilled and creative people are revolting.Deciding Ryan Tubridy’s fate set to be key part of Kevin Bakhurst’s baptism of fire in RTÉ top jobIn 2021, an interview with Forbes was published by the European Broadcasting Union.
In my opinion, RTÉ needs to be bigger, not smaller. It needs to claw back some of the things it jettisoned, such as so much young people’s programming. It needs to expand its podcast offering at scale beyond its current paltry menu, and not embark upon bland ideas such as Seán O’Rourke interviewing a few sort-of-well-known people, a format that is old news in the world of podcasting.
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