Oscar-winning actor warns his Instagram followers that an AI-generated deepfake is being used to promote a dental health plan
’s job description to have unerringly straight teeth that appear much whiter than average for a man of his age. The well-liked actor, who has in the past topped lists of the most “trustworthy” celebrities, is the kind of person a dental insurance company would naturally love to have as an ambassador for its brand.
‘My mom always had to ask my dad for money and I remember thinking I never wanted to have to rely on anyone else for money’Indeed, the issue of unauthorised and/or unremunerated use of actors’ faces and voices using AI tools is also a central issue in the ongoing strike by The Oscar-winning actor’s complaint about the rogue dental plan ad suggests that some marketers are already exploiting the potential of cheap endorsements through the trickery of AI. One consequence of this is that the very concept of a “trustworthy” celebrity may, like our ability to distinguish fakes from the real thing, come under severe pressure.