This week on The Explainer, sweetoblivion26 joins LauraByrneStory to delve into Barbenheimer. Are we seeing people fall in love with the cinema again, or is it simply the result of a multi-million dollar hype machine?
SOMETIMES IT FEELS like the future of cinema is uncertain as streaming services become dominant – until you have a weekend like the one just passed.This is partly the result of toy manufacturer Mattel’s multi-million dollar marketing machine that ensured Barbie was front and centre in the media for weeks before the film’s launch, but it has also sparked discussion around the role of cinema in 2023.
This week, presenter Laura Byrne is joined by journalist and author Aoife Barry, who talks us through the hype machine behind Barbie and how this rubbed off on Oppenheimer.Did it translate into box office success? Does it mark the return of big summer blockbuster films and maybe a brighter future for the cinema business?
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