Thank You for Holding: Electronic music ‘works best’ for hold music

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Thank You for Holding: Electronic music ‘works best’ for hold music
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On this week's 'Thank You for Holding', Simon investigates the best and worse of customer service hold music.

“I found that electronic music works the best,” he said. “A lot of electronic music is made on a computer, so that would transfer quite well to a telephone.

“The business is worried is if there’s silence, people will think that the line has gone dead,” he said. “The old Telecom Éireann - now Eircom – hold music was Whitney Houston and it was so infamous at the time because people used to be driven demented,” Simon said.“When you have singing in that low fidelity format, it doesn't tend to sound very good. It also draws too much attention to the fact that you're on hold.”Simon said many people will know the iconic Aer Lingus hold music – but not many people know its origin.

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