She stated that Ireland's breastfeeding rate is notably low
According to Comisiún Na Meán, imposing limitations on the online promotion of infant formula will lead to an increase in "greater support for infant feeding choices"
These measures are part of the recommendations put forth by the Breastfeeding Parliamentary Committee to bolster the support available for parents in making decisions about infant feeding.In an interview with Newstalk Breakfast , Green Party Senator Pauline O’Reilly emphasised that the World Health Organisation advocates the necessity for increased limitations on formula milk advertising.
She added: "The majority of people in Ireland go into hospital wanting to breastfeed, and what we're seeing is that the majority are coming out a few days later or a few months later, not having achieved the goals that they've set for themselves.""Of course, it's a matter of choice what people want to do, but if they set out wanting to breastfeed, then I think it's a duty of the country to make sure that they can achieve that.
"A workaround has been found by formula companies where they advertise, really heavily, follow-on milk, which effectively is just advertising the same thing."Senator O'Reilly emphasised the importance of ensuring that advertising restrictions do not result in the shaming of mothers who opt not to breastfeed.
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