RTÉ has dropped to the bottom of the league table of 150 brands in the latest annual Customer Experience report compiled by the CX Company.
It comes in the wake of the payments controversy at the station and other issues that have come to light since the summer.
"Trust is at the heart of every customer interaction and without trust there is no customer relationship. It is built up over time and should never be taken for granted," she said. The CXi Report is based on an annual survey of 2,500 people which is carried out on behalf of the CX Company by Amarách Research.
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