Imminent legislation on gambling advertising reflects growing public unease
All-Ireland hurling final countdown: Limerick boss in no mood to revisit Nickie Quaid’s contact lens moment
Irish racing’s skin in the game revolves around a proposed ban on gambling advertising between 5.30am and 9pm. The real impact of both Racing TV and Sky Sports Racing not being available here could ultimately lie in a more intangible but still real blow to the sport’s exposure. Out of sight can quickly lead to out of mind in a crowded commercial landscape.
Gambling’s ubiquity underlines how the urge towards a flutter is just a couple of lengths behind ‘Fs’ like food and fornication when it comes to human impulses. No one’s pretending its virtuous. But for the vast majority, it isn’t some horrible vice either. Racing and betting might be woven together but it is in the sport’s long-term self-interest to straighten out knottier parts of the relationship. Nothing might date faster than the trendy but the new legislation indicates momentum on the gambling industry’s social standing is only going one way.
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