When did we all become such gluttons for gluten? There are queues for artisan bakeries all over town, from Bread 41 to hipster Scéal in Dublin 7 ; coffee breaks demand a Portuguese tart, and we trade
When did we all become such gluttons for gluten? There are queues for artisan bakeries all over town, from Bread 41 to hipster Scéal in Dublin 7 ; coffee breaks demand a Portuguese tart, and we trade tasty secrets . This craving for sweet and spicy treats extends to beauty, too. For me, a yearning for delicious scents is a spin on the ‘lipstick index’ : when the going gets tough, we crave comfort and warmth. “Edible” scents hit that spot.
“It’s funny – at the beginning it was about the ingredients, the warm spices, and then in my mind it became about warmth and somehow intimacy,” muses Malle. “It’s of its time – it is so intimate, and addictive; the fact it was composed during Covid is no accident. In the world that we’re in today, which is so uncertain, we want intimacy and our private world. We want something that’s reassuring, because there’s so much violence, too many extremes.
Malle would rather break new ground than pander to the mass market. And it’s a winning recipe. “As with chefs, many perfumers are so hesitant that one thing becomes similar to another – because they don’t have the guts to say something different. We give so much freedom to perfumers, we can use any ingredients, and we use materials that are too expensive to be copied.
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