This year’s Ploughing Championships has seen a growing trend among young farmers showing their livelihoods on social media
“You just have to take it as a hobby, as a bit of craic.
“Never get too serious about it because if you sit down here say to yourself, ‘I want to have X amount of followers X amount of subscribers’, you can never know because of the algorithm [on social media sites].”a benefit to FarmTok is the partnerships you can form with companies. “You get companies and brands who get on to you, for example mineral sources or maybe quad bikes,” he said.“Instead of giving it to Tom down the road, who’s not a farmer so you’re wasting your time, an online account like myself is targeting [the audience].”
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