Sam McKnight was startled to hear that, in a recent documentary featuring tapes of Princess Diana speaking, when asked what had changed things for her, she said “It was when Sam cut my hair”, as it had made her feel empowered and confident.
Sarah Halliwell“It’s all about creating beauty,” says Sam McKnight. The legendary hairstylist needs no introduction – he’s been at the forefront of fashion for decades, working with every star, supermodel and fashion legend you can think of, from Naomi to Kate, Karl to Vivienne. For people my age, though, his name is most instantly synonymous with the moment that Princess Diana appeared on the cover of, her hair sleek, slicked-back and modern.
styling products and now also shampoos, conditioners and hair masks. McKnight spent a day at Brown Thomas Dundrum this month to launch the range here –?he is full of admiration for the Dundrum store – and we had the pleasure of listening to him talk through the products, and discuss key moments in his career, including an exhibition about his work at Somerset House in 2016.
Rather than promoting his range with “you have bad hair, you need this”, McKnight’s is a positive approach. It’s about enhancing and making the best of what you have, with easy-to-use formulas – a celebration rather than zoning in on problems and amplifying them. “The amazing thing about hair is how transformative it can be,” he notes. “Every woman has at least four looks in them, hair-wise. It’s so easy now with products to change your hair.
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