Does it really matter if Doireann Garrihy eats her sponsored porridge in an RTÉ studio or Marty Morrissey has a borrowed car? The short answer is yes, writes Jennifer O’Connell
No one at RTÉ seems to have questioned whether presenters whizzing around the Montrose car park in shiny borrowed cars or getting paid to promote wine on their social media was, in fact, really something to be encouraged
It is hardly a secret that RTÉ's home-grown influencers have been living their best lives at the murky nexus of commercial and public interests. Unlike those barter accounts, this is not an issue that has been hiding in plain sight. It has not, in fact, been hiding anywhere; rather, it has been brandishing its #kindlygifted wares on social media, shilling for likes with the hashtag “sp”, or “spon” or sometimes just a no-nonsense “ad”.
Staff, contractors and freelancers, the guidance goes on, “must not appear on-air wearing clothing or using products or services which they have agreed/been contracted to promote, advertise or endorse or in which they have a specific financial interest”. In a line which seems to foreshadow those mock Late Late Shows held in Renault showrooms, it adds that “individuals should not replicate their on-air role to endorse a product, service or organisation”.
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