Soccer Aid aims to raise money to give kids the best start in life, with the help of stars like Love Island's Tommy Fury and actor Danny Dyer, but some ITV viewers have spotted an issue with the way donations are requested
Soccer Aid hasn't even kicked off yet but many ITV viewers already have a major complaint about the fundraiser.
Former captain Liam Payne is representing the home side, with Danny Dyer, Sex Education star Asa Butterfield and and Taylor Swift's ex Tom Hiddleston also ready to take to the pitch to raise some money for UNICEF. But while many fans are enjoying the show so far, some have taken issue with stars asking people to part with their cash amid a cost of living crisis.
"What’s this soccer aid malarkey coming up at the top of the tele telling me to donate £40 in the middle of this cozzy livs," one viewer mused on Twitter earlier this evening.
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