Irish influencers banking five-figure sums for promoting Ireland
Social media personalities are being increasingly targeted by the State tourism promotion agency to spread the word about different parts of the country as exciting tourism destinations.
Some of the famous names getting the biggest payouts include influencer Roz Purcell, former Love Island contestant, Greg O’Shea and Galway football legend, Shane Walsh. Ms Murphy questioned if a State-sponsored authority should be spending so much on influencers when the ordinary taxpayer who is footing the bill is struggling during a cost of living crisis.
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