Average of 1.378m people watched team’s heartbreaking defeat to New Zealand, making it biggest TV event of 2023
Ireland's loss in the Stade de France in Paris on Saturday night delivered Virgin Media Television's highest ever audience. Photograph: INPHO/Dan Sheridan
This makes it the most-watched programme of the year to date and puts it in a strong position to retain that title ahead of RTÉ's The Late Late Toy Show, which traditionally takes the number one spot. There were a further 292,800 streams on the Virgin Media Player, Mr McCaffrey wrote on social media platform X.
Under RTÉ's joint rights agreement with Virgin Media Television to the 48-game tournament, it was agreed that Virgin would exclusively show Ireland’s quarter-final if the team made it to the knock-out stages, while RTÉ would have exclusive rights to an Ireland semi-final if it made it that far.
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