It's a difficult time for all of us 😭
The humble treat will melt away in history.
It's a sad day for Ireland as ice cream giants HB have announced that the Choc Ice has been discontinued.First releasing in the 60's, the Choc Ice became the backbone of all Irish ice creams - the bedrock upon which this country's frozen dairy products have been built upon. But it is now, unfortunately, time to say goodbye.HB confirmed the news by saying that Irish tastes have moved on from the simple chocolate-coated vanilla ice-cream.
“We’re sorry to disappoint Choc Ice lovers with the discontinuation of this ice cream, but we have found that it is no longer as popular as it once was.” The announcement was cushioned by the confirmation of the much-loved Feast coming back on the market for summer."We will continue to offer classics such as Iceberger, Brunch, and Loop the Loop, and are happy to say that we have also brought back our chocolate ice cream Feast in time for the sun to shine!"
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