A survey by Ipsos over the course of the initial week of the tournament found that 64% in Ireland are interested in the tournament, with 22% overall saying that they are very interested.
WHILE IRELAND’S WORLD Cup dream ended earlier than hoped, the adventure was embraced by the nation in ways that have never been seen before for women’s team sports.
To put the findings in perspective, previous work Ipsos has done for Sport Ireland during the postponed 2020 Olympics found that 61% were interested in that event, with 21% very interested in it.Research by my UK colleagues during the Women’s Euro 2022 football tournament – which England both hosted and won – identified that a similar proportion in Britain were interested in that tournament.
That such a high number in Ireland are interested in this tournament is particularly impressive given that attendance at Ireland matches have been broadly the same as a typical League of Ireland game, and Ireland started as rank outsiders in a tournament that never previously captured the imagination of football supporters.
Read Next Related Reads A World Cup win will increase the power of the legacy Ireland's women want to leave behind Ireland's World Cup game against Canada sets audience record for women's team sport event Encouragingly, despite being perceived by many football fans as less skilful and exciting than men’s matches, the women’s game is perceived as more accessible and safer to attend. The legions of young girls at recent Ireland games in Tallaght provide ample evidence of this.
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