Opinion: Intercom’s Pride row offers cautionary tale about mixing profit and social causes
The fickleness of corporate allegiance to the cause can be striking - such as when Bud Light recently pulled back from a social media promotion involving trans influencer and activist Dylan Mulvaney, after it sparked conservative-led boycotts and the company’s sales dropped by 25 per cent.
While abandoning a marketing campaign or employee initiative on the basis of a backlash - or even during a period of job losses- may be a prudent economic decision, it risks looking like a step away from publicly declared inclusivity and diversity targets. A spokesperson for Intercom told The Irish Times that “Companies that do not apply very high degrees of focus to their work will struggle.
Workplace inclusivity means adhering to the principle of hiring individuals based solely on their relevant skills and ability , and fostering an environment where such individuals may work free of harassment and abuse. You can have rainbow flags everywhere and not be an inclusive workplace. Still, you’d have to wonder about the wisdom of Intercom’s decision to suspend employee resource groups. Not because such a decision is “un-inclusive,” but because employee bonding and work socials can have a tangible impact on productivity – something which McCabe is apparently very
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