International advertising campaign seeks to encourage Irish doctors to return home and overseas doctors to try working for the Health Service Executive
by the two representative bodies for consultants, any decision to move over to it is up to the individual doctor.
It can take up to 12 months for a consultant to “wrap up” in an existing position before coming to work for the HSE, Mr Gloster told RTÉ radio. “There is a global shortage of healthcare workers at the moment, and a fiercely competitive market. As a result, many international health systems around the world are seeking to address this shortage by recruiting from abroad, including the HSE.
“Our new campaign will commence in the UK and Australia across print media, social media and digital media. International campaigns will take place initially across the UK, Australia, New Zealand and Canada, with tag lines like: ‘You found yourself in North Sydney, now find your roots in South Dublin’,” she said.
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