Rugby is only France’s 10th most popular sport for participation yet viewing figures for the World Cup compare with the highs of its soccer equivalent
Horse riding is third, with 692,400, and this is also the sport which is most represented by women, accounting for about 80 per cent of its numbers. Basketball is fourth and after football, is the team sport with the most playing numbers, 678,482, with registrations on the rise again after a significant drop.
However, this is not reflected in the sport’s huge viewing popularity, and the latest agreement by the LNR with Canal+ to retain the domestic rights to the Top 14 rugby union competition in a four-year deal until the end of the 2026-27 campaign, worth some €454.4 million , an increase of 17 per cent on the previous deal.
Taking into account the estimated 3 million views on Canal+ this is probably true. The semi-final between France and England set a new French audience record for the sport, with 18.3 million viewers and a market share of 67.4 per cent, TF1′s biggest audience of the year by far.over tournament favourites New Zealand in the quarter-finals drew an audience of more than 16.6 million, while France’s game against Ireland earlier in the tournament was watched by 14.5 million on TF1.
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