However, grocery price inflation falls as ice-creams and barbecues take a hit
The report also suggests that take-home grocery sales in Ireland increased by 6.8 per cent in the four weeks to 6 August 2023 with the average price per pack climbing by 8.8 per cent, according to the latest data from Kantar. Inflation is the driving factor behind the uptick in sales rather than increased purchasing.
She said the good news is that the “slowdown in grocery inflation is starting to come through in prices on the shelf. Compared to May 2023, when grocery inflation hit its highest peak of 16.5 per cent, we are starting to see a slight decline in average prices on essential lines. As a result, we are spending €0.36 less on butter, milk and cheese combined.”
Hopes of a sunny July were dampened with widespread downpours across Ireland impacting sales of the usual summer favourites. Barbecues were kept under wraps as Irish shoppers spent €493k less on chilled burgers & grills and €1.3m less on chilled prepared salads year-on-year. With Irish consumers spending more time indoors, sales of take-home confectionery and take-home savouries rose €4.7m and €2.6m respectively. Unseasonal weather also meant consumers looked for ‘warmers’, spending an additional €2.8m on soup and hot beverages.
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