Women's FIFA World Cup: 'While there will be that national reflex to get behind the green jersey, advertisers have shown they have yet to be fully convinced of the pulling power of the women’s game'
By comparison, 51 per cent of businesses felt the same about the opportunity that the men’s Rugby World Cup in France provides.
A spokesman for Sky says that momentum behind the Irish women’s game is building. Its research in March found a 20 per cent increase in respondents saying they were supporters of the team when compared with research conducted 14 months before. That’s quite the jump and it – and the record-breaking attendance in Tallaght Stadium for the friendly against France last week – is the sort of hard information that more cautious brands will need before they are prepared to back the team.
However, brand awareness will almost certainly have changed since last week when both Cadbury and Sky launched their beautifully shot, inspirational and big-budget campaigns anchored by TV ads and supported by VOD, outdoor, digital and social. Later this week it will announce that it is the sponsor of RTÉ's coverage of the tournament on TV, on the station’s dedicated podcast and in the RTÉ Guide. When the broadcaster brought the deal to market in April, the suggested price for the sponsorship was €160,000.
España Últimas Noticias, España Titulares
Similar News:También puedes leer noticias similares a ésta que hemos recopilado de otras fuentes de noticias.
Irish diaspora has provided significant talent for Women’s World Cup squadThe Irish diaspora has provided some significant talent for Vera Pauw’s Republic squad as they embark on a first World Cup adventure
Leer más »
Women’s World Cup: How the Matildas went from an afterthought to the pride of AustraliaFor generations female athletes were an afterthought in Australia but now the women’s national soccer team is the most popular in the country
Leer más »
Women’s World Cup: What Ireland can expect, and the teams to watch out forThe USA must be beaten, and Germany look primed to do something special
Leer más »
Women’s World Cup by the numbersA guide to Australia-New Zealand 2023
Leer más »
Star-studded Tonga start journey towards World Cup clash with IrelandToulouse centre Pita Ahki is set for his first senior Tonga appearance against Australia A.
Leer más »
What the Ireland U20s can expect from World Cup final opponents FranceIreland face a talented, dangerous France team in Friday's U20 World Cup final.
Leer más »