Group chief executive Varun Sudhakar said he is excited to enter a ‘new but familiar territory of operation’
“We’re confident this will continue to advance the adoption of web3 betting platforms across the globe.”The company said the licensing approval coincides with the introduction of in-play bets for cricket and tennis markets. Industry estimates indicate that more than 50 per cent of global sports betting turnover takes place via in-play markets.
Punters on the exchange will also be able to bet on side markets, including game and set winners in tennis matches, as well as number of goals and goal scorers for the English and European football leagues. The company is expected to launch betting markets for other leagues and sports including the Rugby World Cup in France later this year, in addition to the ICC Men’s Cricket World Cup in India, as well as cycling.
Betdex chairman Nigel Eccles said: “Ireland has long been a leader in innovation and adoption of new technologies. I am proud to be able to bring the Betdex exchange back to my native country.”
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