Strictly Come Dancing hosts Tess Daly and Claudia Winkleman, Match Of The Day presenter Gary Lineker and The Apprentice boss Alan Sugar are among those who have been warned by the BBC that they could face disciplinary action for social media use.
On Thursday, the BBC set out its new social media guidelines and said that"presenting flagship programmes carry a particular responsibility" and presenters are"free to express opinions" on public and political debate.
It applies to flagship presenters' use of social media, both professional and for personal, when they are on air along with a two week window prior and after broadcast. Match Of The Day host Gary Lineker has described the BBC’s updated social media guidance as"all very sensible".
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