Barbenheimer backlash: Warner Bros apologises for ‘insensitivity’ after complaints in nuclear-scarred Japan

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Barbenheimer backlash: Warner Bros apologises for ‘insensitivity’ after complaints in nuclear-scarred Japan
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There is a growing backlash in Japan against the conflation of Greta Gerwig’s playfully marketed Barbie movie with Oppenheimer, a biopic of the scientist behind the atomic bombs dropped on Hiroshima and Nagasaki.

Margot Robbie stars in Barbie and Cillian Murphy in Oppenheimer. Photographs: Warner Bros Pictures/Universal Pictures via APWarner Bros global headquarters has apologised after its Japan office publicly complained that the US-based company was engaging with the “Barbenheimer” movement, which promotes a double bill of the apocalyptic film and the lighthearted Barbie blockbuster.

In response, a statement posted on Japan’s Twitter account for the Barbie film read: “Because the movies Barbie and Oppenheimer were both released in the US on 21 July, there is currently a movement driven by overseas fans to watch them together , but this is not an official movement.“We find the reaction to this fan-driven movement from the official US account for the movie Barbie to be extremely regrettable.

The release of Barbie and Oppenheimer saw millions attend the two blockbusters. But the hashtag #NoBarbenheimer has been trending in Japan in the last week, with some social media users criticising the concept of Barbenheimer as trivialising nuclear weapons and the impact the bombings had on Japan, the only country to experience a nuclear attack.

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