Levels of ecommerce activity in Irish market are ‘quite extraordinary’, says An Post Commerce managing director Garrett Bridgeman
Younger people make twice as many online purchases as consumers aged 55-plus, while people over that age are less likely to buy higher-value items online than both 16- to 24-year-olds and the 45- to 54-year-old age group, the survey conducted by Behaviour & Attitudes found.
“In the past it was just your clothing, footwear, books and all that. But because people have become more and more comfortable with online shopping they are buying more standard stuff – household cleaning products, hardware. A huge growing area that is very interesting is in the pet industry. We’re seeing a lot of people moving into the subscription space, signing up to a once-a-month delivery of petfood.
Mr Bridgeman said An Post had been onboarding a number of new clients in preparation for the busy autumn retail season, during which retailers are less likely to switch delivery contractors. As well as the obvious gift-buying frenzy, Christmas is also an important time of year because consumers often take on new ordering habits that they subsequently keep.
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